Welcome to the Hawthorne Videoactive Report. A daily, online video-centric, news-rich eNewsletter and website with real-time information on where the video-crazed advertising world is headed.

Our goal is to keep you highly informed on integrated and interactive video-centric advertising. All the new BIG IDEAS.

The latest news. insights and success stories. DRTV [0] and Videoactive Advertising™ resources and a treasure trove of information. Plus a daily showcase - and archive - of the best videoactive campaigns.

Hawthorne Direct, the 21-year old DRTV agency, is sponsoring and producing this exciting, real time romp through the brave new world of Videoactive Advertising.

We invite you to join us every Monday through Friday. With video advertising as the hero, we’ll help you stay on the cutting edge of ‘new video think.’

Where’s it all going? We only know we don’t know. Nor does anyone else. But we do know it’s all about video.

That’s why we are creating daily coverage [0] of this exciting new world of integrated video-based advertising over television and New Media.

We call this convergence Videoactive Advertising™. And we think it’s the next big thing.

This is a community for everyone yearning to learn about what is happening in the emerging world of interactive video advertising.

And we invite your comments, opinions and submissions.

We hope you get hooked on the Videoactive Report - and Go Videoactive™!

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