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Old Spice Campaign Smells Like a Sales Success, TooTim's Pick:
Old Spice Campaign Smells Like a Sales Success, Too
Submitted by DeeDee Banks on Wed, 2010-08-04 19:18.
Summary: Old Spice’s “Smell Like a Man, Man” campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. and new data from SymphonyIRI Group. » login or register to post comments | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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