NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Hawthorne Videoactive Report Vol 2 No 100 01126 Hawthorne Videoactive Report Vol 2 No 100 01126
Screen 2
YouTube Sponsored Videos YouTube Sponsored Videos
Screen 3
Samsung: 42 good things Samsung: 42 good things
Screen 4
Volkswagen can handle it Volkswagen can handle it
Screen 5
Digital Drag Race Digital Drag Race
Screen 6
TroopTube TroopTube
Screen 7
Lumberjack Lumberjack

Olympic Streaming, While Growing, Pales Next to Broadcast TV

Summary:

Online streaming of the Olympics has generated massive traffic for NBC, but the Games are still overwhelmingly a broadcast TV event. That take-away comes not from NBC, but Fox, which on Thursday issued an analysis of numbers that made the case that, whatever gains streaming video has made this year, online viewing is still just a tiny fraction of overall viewership.

For the complete article, click here.

TV Week
by Josef Adalian