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On Demand Summit: VOD Ads Growing, But Barriers RemainTim's Pick:
On Demand Summit: VOD Ads Growing, But Barriers Remain
Submitted by DeeDee Banks on Fri, 2010-07-23 16:44.
Summary: As consumer use of on demand viewing has increased, whether it's transactional VOD or free VOD, advertising has followed. However, several obstacles remain to wider Madison Avenue activation: a standard metric, the comfort factor of marketers to spend in the on-demand space, striking the right balance on ad load. But what business leaders should be focusing on is not cost, but the value.
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