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Gas Station TV (www.gstv.com), the largest national away-from-home television network delivering a one-to-one consumer viewing experience, has been delivering Nielsen Pocketpieces to the advertising community for over two years. The most recent report shows GSTV exceeding 26 million monthly Nielsen-verified fueling impressions.

Scarcely two years ago, Facebook had 100 million users. Today, that number is dwarfed by the number of friendships confirmed on an average day - 115 million.

Rupert Murdoch's experiment with a pay wall for The Times newspaper in London has yielded its first results: a two-thirds drop in the brand's market share within the print news and media category since it began demanding registration in May and subsequently erected a tall pay wall on July 2.

Good news for those TV Everywhere cable proponents: Not only do consumers seem to like the idea, they may even pay extra for it. A new study from The Diffusion Group says 60% of adult broadband users -- 95 million consumers -- are "enthusiastic" about TV Everywhere. More interesting: 34% -- 54 million consumers -- are willing to pay at least $5 extra per month for those services.  

YouTube on Wednesday launched a revamped version of the mobile version of its website, which the company says is now serving 100 million videos a day. The company said that playbacks on mobile devices were up 160% in 2009 over the previous year.

Television is the most popular device in the home, and with the addition of interactivity, it's serving up the next wave of killer apps. New research conducted for FourthWall Media reveals that consumers are ready for their TV to do more, resulting in less reliance on their computers.

Hispanic viewers of interactive television are early adopters and more likely to engage with advertisers than the general population, according to a report released today by interactive advertising innovator Brightline iTV.