Online

AOL fell behind Yahoo in terms of its proportion of higher-priced oversized/custom ad units -- 17% vs. 25%. "This was a meaningful decline from 24% for [the second quarter of the year] and 26% in [the first quarter], when AOL led all portals in terms of oversized/custom home page ad units," according to Macquarie analyst Ben Schachter.

By 2016, advertisers will spend $77 billion on interactive marketing -- or as much as they do on TV today, according to a new report from Forrester Research.

The Internet has become so embedded in the consumer purchase consideration process that more than 40% of customers now say they will not buy a brand if they can't find the right information about it online.

While it's highly unlikely that President Barack Obama is looking to ask the founder and chief executive of Apple Inc. for a loan, it became a fact as of Thursday afternoon - the world's largest technology company now has more cash on hand than the most powerful democracy on Earth has spending room.

Video advertising continued to grow last month in tandem with the expansion of the online video audience. Americans watched 5.3 billion video ads last month, up from 4.6 billion in May, according to the latest data from comScore. Video ads also made up a larger share of all videos viewed: 13.6% compared to 12.6% in May. As a proportion of time spent, ad viewing increased slightly to 1.3% from 1.2% of all minutes watched.

According to the Compete quarterly Online Shopper Intelligence Study, online consumers are now using retailers' Facebook pages as online circulars to engage with brands online. The report says that one quarter of consumers now visit an official Facebook page for a retailer or consumer product at least once a month, and 56% of these respondents say they use retailers' Facebook pages to keep up to date on sales and promotions.

To hear Borrell Associates tell it, the internet is going to be awash in online ads, if it isn't already. Borrell has just reported that, at $22.6 billion this year, with an overall increase of 7.2%, from $21.1 billion in 2010 to $22.6 billion this year. The largest dollar increase is expected for online media, which is projected to be up 11% , from $6.6 billion to nearly $7.3 billion. Online now dominates nearly one-third of all auto advertisers' budgets and is likely to grow as dealers migrate more toward social media and mobile marketing.

Hulu generated about 1.1 billion video ad impressions in April 2011, accounting for about 29% of the 3.8 billion video ad impressions viewed in total by US web users during the month, according to comScore VideoMetrix data. Hulu also led in total ad minutes (470) and average ads per viewer (45). What makes Hulu's video ad impression totals even more impressive is that the site only reaches 8.4% of the US population, placing it sixth among the top 10 generators of video ad impressions.

Web advertising in the U.S. resumed double-digit growth in 2010, outpacing traditional media and surpassing newspaper ad revenue for the first time, according to the Interactive Advertising Bureau.

ADOTAS - Online video is now a staple in media-buying, reports video ad network BrightRoll in its 2011 Online Video Advertising Report. Surveys of media buyers from the last few BrightRoll reports have shown a great deal of interest in the space, but confusion over ROI and targeting abilities.