Online

At this week's OMMA Ad Nets and OMMA Behavioral shows just about everyone was buzzing admiringly over last week's landmark Old Spice Twitter + Video campaign. And yet while Weiden + Kennedy was setting a new high bar for online video innovation there were still successes in the garden variety branded entertainment category. Hot on the heels of the popular Man on a Horse campaign was a nerdish rap from comedy duo Rhett & Link on behalf of Dentyne.

Gas Station TV (www.gstv.com), the largest national away-from-home television network delivering a one-to-one consumer viewing experience, has been delivering Nielsen Pocketpieces to the advertising community for over two years. The most recent report shows GSTV exceeding 26 million monthly Nielsen-verified fueling impressions.

Flipboard is a new company you’ve never heard from before. Embedded here is an exclusive interview with CEO Mike McCue. You might have heard of Mike before. He sold a company, TellMe, to Microsoft for about $800 million dollars. Flipboard, the company, has already had one round of funding from Kleiner Perkins and today is announcing a new round of funding along with an acquisition of the Ellerdale Project.

Scarcely two years ago, Facebook had 100 million users. Today, that number is dwarfed by the number of friendships confirmed on an average day - 115 million.

It appears that Amazon has rolled out a new social feature integrating Facebook into your recommendations. If you go your recommendations, Using Facebook Connect, Amazon will now serve you social recommendations based on information in your Facebook profile. Facebook's Platform account was just updated with a message that seems to confirm the rollout of this new feature.  

Facebook has gotten another top app developer to agree to use its Facebook Credits payment system. The latest to do so is RockYou, the sixth biggest app developer on the social network, which says in a statement that Credits will be the "exclusive virtual currency" in its games and apps for the next five years. That follows similar agreements Facebook has reached with CrowdStar and with Zynga, although the latter wasn't an exclusive deal.

Rupert Murdoch's experiment with a pay wall for The Times newspaper in London has yielded its first results: a two-thirds drop in the brand's market share within the print news and media category since it began demanding registration in May and subsequently erected a tall pay wall on July 2.

Google TV Ads is pitching Don Draper as a sterling opportunity for advertisers using its online-auction system to meet up with upscale viewers.