Online

It's a simple rule of any market. The more information that is created, the more the value is reduced. And despite attempts to woo spending with bigger, bolder and more targeted ads, services that help consumers navigate that content, namely search, remain the big money makers online.

Heineken USA is taking "The Date" to theaters nationwide and partnering with the IFC Network for a show that details the making of the long-form spot.

The Cornell Creative Machines Lab wants to bring 3-D food printing technology to restaurants and home chefs. Top culinary talents believe this could lead to healthier diets, not just snazzier snacks.

AOL fell behind Yahoo in terms of its proportion of higher-priced oversized/custom ad units -- 17% vs. 25%. "This was a meaningful decline from 24% for [the second quarter of the year] and 26% in [the first quarter], when AOL led all portals in terms of oversized/custom home page ad units," according to Macquarie analyst Ben Schachter.

Take Famous Footwear, which worked with Buddy Media to build a "Back to School" tab on its official Facebook Page. So far, more than 50,000 people have joined the Famous Footwear Facebook community.

Video ad engagement company Innovid on Tuesday announced a $9.5 million round of funding led by Sequoia Capital, with participation from existing investors Genesis Partners and T-Venture (Deutsche Telecom). The round brings Innovid's total raised to date to $17 million.

Ralph Lauren has bought out the New York Times app's inventory for the entire month as part of a deal that will also provide non-subscribers with unlimited access to several sections. But perhaps the most interesting aspect of the sponsorship is a live video event scheduled for September 15, when Ralph Lauren will stream its Fashion Week runway show within the app.  

Inspired by the now infamous virtual closet in Clueless, Netrobe, an iPhone app out of Athens, Greece, attempts exactly this, helping you remember the individual items from your wardrobe by giving you a tool to catalog them. Netrobe allows iPhone users to mix and match individual items of clothing or accessories on a Styleboard, create outfits for events, pack entire suitcases or add inspirational images to a Lookbook.

Bidmyway is a newly launched local deals app operating in the Chicago market. As opposed to being a deals aggregator for more popular brands like Groupon or Living Social, the app offers exclusive deals made with local merchants.

Actress/comedian Molly Shannon is helping Nestlé USA build awareness of its recently launched Skinny Cow Candy line via a new Facebook promotion.