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Inspired by the now infamous virtual closet in Clueless, Netrobe, an iPhone app out of Athens, Greece, attempts exactly this, helping you remember the individual items from your wardrobe by giving you a tool to catalog them. Netrobe allows iPhone users to mix and match individual items of clothing or accessories on a Styleboard, create outfits for events, pack entire suitcases or add inspirational images to a Lookbook.

Just as Best Buy is wrapping up a campaign it launched on Zynga's CityVille, the game-maker is prepping a new virtual game - and presumably, new virtual promotion opportunities for relevant brands.

Last week, AOL Kids launched an online web series called Martha and Friends, about, presumably a young Martha Stewart - or at the very least, a wee Martha Stewart enthusiast who just so happens to share her name - and her fellow black-eyed pals Kevin, Lily, Hannah, and her talking dogs, Francesca and Sharkey.

In collaboration with AOL and brand entertainment company A Squared Entertainment, "Martha & Friends" features a 10-year-old Stewart as a problem-solving, craft-loving kid who, along with her three best friends and two dogs, Francesca and Sharkey, takes viewers through various do-it-yourself projects.

The $10 billion private valuation of FarmVille-maker Zynga and mounting anticipation over the company's expected IPO filing is testament to the sizzle that surrounds social gaming. But even with a whopping 250 million people playing casual games a month, a new Forrester report finds U.S. marketers aren't trying to capitalize on the craze.

First came a great search engine. Then a world-beating ad platform, a hugely popular e-mail service, a great news aggregator, and then a customized Pac-Man game. And now, meet Google's latest masterpiece, it's first--and maybe last--silent film.

Augme Technologies, Inc. technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that it has partnered with Mister Landscaper, a leading distributor of drip irrigation systems, to launch an on-pack mobile customer service campaign. Mister Landscaper's Micro Sprinkler Beginner's Kit will feature an on-package QR code in Lowe's hardware stores, providing mobile how-to instructional videos and a step-by-step guide to assist customers with their Mister Landscaper product needs.

Google has expanded its recently-launched retail site, Boutiques.com, adding hundreds of thousands of new boutiques including such designers as Helmut Lang, Michael Kors, Billy Reid and Thakoon and rolling out new analytic tools for fashion designers and fashionistas alike.  

Google Labs has released a slew of interesting and quirky apps that could aid marketing campaigns in unforeseen ways.