Online

Tim's Pick: ICE Online Launches Revolutionary Online Ad Widget

Summary:  ICE Online (Interactive Commerce Exchange), www.theiceedge.com, a technology company focused on the interactive ad space, announces the creation of a new revolutionary interactive online banner ad widget, the ICE AdWidget(TM). The patent pending technology behind ICE will now allow for the online shopping experience to occur anywhere an advertiser advertises on the web.

The ICE AdWidget is the first no-redirection traveling ad widget of its kind where the online ad serves the widget rather than the more commonly experienced ad branded widget. The ICE AdWidget is also the first web-based widget that is fully accessible on any HTML-capable mobile device.

 

Tim's Pick: BlackArrow Unveils New Tools to Manage Ad Placement Opportunities Inand Around on-Demand Video

Summary:

BlackArrow, the independent provider of multiplatform advertising systems for viewer-controlled video, today announced BlackArrow AdMaps(TM), a sophisticated toolset that enables content providers and distributors to easily define and manage ad avails in and around video content. The AdMap suite extends BlackArrow's advertising system by introducing tools to manage ad-placement opportunities for programming delivered over broadband and SCTE 130-5 compliant video on demand (VOD) environments. AdMaps provide a time-saving workflow to create new advertising inventory, integrate new ad formats easily and update ad-sales models quickly - all without requiring changes to the existing infrastructure or media player code.

 

Tim's Pick: Identifying the Value of Advertising Networks

Summary:

Ad networks are hard to define properly and those promoting them have muddied the waters with confusing jargon. It's no wonder that marketers are confused and wondering how best to allocate adspend. Michael Hoare reports A central part of any online marketing strategy, ad networks in Asia are beginning to attract the kind of attention they do in the West. But compared to the relative vitality of the affiliate marketing sector, the offerings from the major ad networks are looking a little jaundiced to advertisers, causing widespread disillusion.

 

Tim's Pick: Can MySpace's Grand Experiment Help Save the Music Industry?

Summary:

MySpace's grand music experiment is launching this month -- and it'll be as much a test of how advertisers can help underwrite the music industry as it will be of the portal's most ambitious launch since, well, its own birth four years ago.

McDonald's, State Farm and Toyota are the first three advertisers to sign sponsorship deals around MySpace Music, a joint venture among the popular social network and major music labels that will milk many different revenue streams, including advertising and sponsorship, paid song downloads and ringtones, and concert-ticket and merchandise sales.

Tim's Pick: Why NBC Is OK Having Google Sell Cable TV Ads

Summary:

It's one of those deals that might one day be marked on a timeline of historic moments in the TV industry.

With NBC Universal's alliance with Google, the Peacock appears to have let the fox into the henhouse. In inking the pact, one of the nation's best-known media brands and a giant of the broadcast and cable worlds has decided to allow a third party to sell some of its ad inventory -- and not just any third party, either. This is Google, which -- despite its repeated demonstrations that it's a technology company that can help monetize other companies' ad space and time -- is still perceived as a huge threat by many in media.

 

Tim's Pick: Report: Display Down 6% Year-Over-Year

Summary:

Uh-oh. Looks like Wall Street’s woes may affect online advertising after all — they already have in the first two quarters of this year. Nielsen Online has just released a report noting a 27% decline in display advertising spending by financial companies (no shocker there) … which led to a 6% year-over-year decrease in display spend overall in the first two quarters of 2008.

 

 

Tim's Pick: Michael Eisner: Web Video to Surpass TV

Summary:

Michael Eisner, the former Walt Disney Co. CEO and current investor in Veoh, said content creators shouldn’t wait for advertisers to jump into Web video.

At a small but packed Helen Mills Theatre in Manhattan, Mr. Eisner said that sites like Hulu that repurpose TV fare for the Web are the middle game, not the end game. Mr. Eisner believes that the maturing industry will be led by distributors who can navigate the unfamiliar online territory for audiences, letting viewers know when they can find new programming. In time, that programming will also bring in bigger numbers than anything on TV today, he said.

Tim's Pick: Suddenly, Rivals Want to Jump on Hulu Bandwagon

Summary:

Two months after Hulu launched in March, it became a top-10 video site. In August, by ComScore's measure, it served more than 122 million TV shows and short clips such as Tina Fey's impression of Sarah Palin on "Saturday Night Live." Among mainstream-media digital-video efforts, it now trails only Viacom Digital (an amalgam of hundreds of sites), Disney Online and Turner Network in ComScore rankings.

In just six months, it has overtaken the likes of CBS Corp. and AOL. Indeed, it is one of the few online video players not named YouTube that's actually gaining share in terms of number of videos streamed.

Tim's Pick: YouTube Flips Switch on New Sales Channel

Summary:

Online video leader YouTube has opened up its version of a home shopping network in its latest effort to wring more revenue from its massive audience and justify the $1.76 billion that Google Inc. paid for the site two years ago.

In the new service, unveiled last week in the United States, there will be buttons under YouTube videos to offer viewers a chance to buy music, movies, TV shows, concert tickets and other products featured or mentioned in a particular clip.