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Online Ads Perform Best On Small Websites

Summary:

PubMatic is an online advertising optimization firm that tracks effective Cost Per Thousand data for over three thousand websites. It found that small websites -- those with fewer than one million page views per month -- performed "significantly stronger" than did larger sites. No surprise, really. A narrowly targeted niche is presumably why companies embrace online advertising in the first place.

For the complete article, click here.

Adotas: April 7, 2008
By Kathleen Willcox

Submitted by info@hawthorned... on Wed, 2008-04-09 15:12.
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