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Online Advertising Has Big Offline Impact

Summary:

The Harvard Business Review has published the results of a new comScore study, which suggests that online advertising not only inspires sales online, but also gets products to fly off retail shelves too. One retailer study found that consumers exposed to its online campaign increased their purchases by 40 percent online and 50 percent offline.

For the complete article, click here.

A VC: April 6, 2008
By Fred Wilson

Submitted by swilcox@hawthor... on Wed, 2008-04-09 15:09.
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