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Online Evangelists Celebrate DRTV Staples As Exciting And New

Summary:

iMedia Connection is an excellent news and analysis site, but I take issue with a recent post that I actually mostly agree with. My gripe is that online evangelists keep claiming that performance analytics are new. The post's title is "The Rise of Performance-Based advertising." Rise? DRTV has measured sales response for decades. The subhead promises "the inside scoop on this new model." New? Please. DRTV agencies have played their part in marketing too, folks!

For the complete article, click here.

iMedia Connection: March 26, 2008
By Brandt Dainow

Submitted by swilcox@hawthor... on Fri, 2008-03-28 18:32.
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