Online TV Viewers Escape To Reality

With a new online TV portal seeming to spring up every fortnight, advertisers may wonder where they'll get the biggest bang for their buck. While it may be a small site with a niche focus, if you want to rack up the big numbers, you should stick with reality. According to Hitwise, seven of the top 10 television web properties -- including all of the top five -- feature so-called reality shows. American Idol is the champ, with Dancing With The Stars enjoying a strong second place standing. Those frequent reminders to log in and vote must work pretty well.

Silicon Alley Insider: April 4, 2008
By Michael Learmonth