NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Remembering Billy Mays Remembering Billy Mays
Screen 2
Augmented Reality & Motion Capture Shopping App by Zugara Augmented Reality & Motion Capture Shopping App by Zugara
Screen 3
IBM Seer Android app for Wimbledon IBM Seer Android app for Wimbledon
Screen 4
YouTube Reporter ’s Center YouTube Reporter ’s Center
Screen 5
Schematic Touchwall Schematic Touchwall
Screen 6
Computer engineer builds a house that “Tweets” Computer engineer builds a house that “Tweets”
Screen 7
Philips Versus the Sun Philips Versus the Sun

Online Video Takes After Its Parent, TV

Summary:

The older it gets, the more online video looks like its parent—television. As the advertising model solidifies for Web video and as Internet users become accustomed to watching programming online, the medium itself is increasingly leaning on some of the best practices of television.

For the complete article, click here.

TVWeek by Daisy Whitney