NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
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Operators Are Standing By: Live Engagement Links in Ads

Summary:

The "click for live chat" option is nearly omnipresent online. Consumers have come to expect customer support via text chat as a minimal level of service on the websites they patronize. Successful e-tailers, however, recognize that minimal levels of service do not boost sales or create competitive advantage

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2011-08-17 02:27.
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