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Opinion: Mobile Advertisers Need Better Bribes

Summary:

Advertisers and wireless carriers are eager to start serving up mobile advertising. But how are they going to get wireless subscribers to play along? Bribes. But they have to be better bribes. The Silicon Alley Insider says that one free minute for every 30-second ad isn't close to enough.

For the complete article, click here.

Silicon Alley Insider: March 10, 2008
By Vasanth Sridharan