NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 93 1001 Hawthorne Videoactive Report Vol 2 No 93 1001
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Gene Silverman: A Primer on Candidates’  DRTV Opportunities Gene Silverman: A Primer on Candidates’ DRTV Opportunities
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MySpace SelfServe Ads MySpace SelfServe Ads
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Dentyne Face Time Site Dentyne Face Time Site
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BestAdsOnTV.com BestAdsOnTV.com
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Gameplay footage from the new Wii release Gameplay footage from the new Wii release
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One for fun: A commercial for Extended Stay Hotels One for fun: A commercial for Extended Stay Hotels

Opinion: Product Placement Is Future Of Blogging

Summary:

According to Jake Pitt, "The lifecycle of internet advertising follows traditional media advertising. First, there is no advertising, as consumers are just beginning to adopt the new technology. Once the consumers are there, the advertisers come in, throwing their ads up all over the place (commercials, infomercials, etc.). Finally, advertisers wise up and realize that product placement is more efficient, more effective, and the best way to go, especially since big traditional ads are just plain annoying."

For the complete article, click here.

Marketing Pilgrim: March 19, 2008
By Jake Pitt