NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Submit questions and comments for Sigi Friedman and ERA to our discusssion forum
Screen 1
Hawthorne Videoactive Report Vol 2 No 85 0723 Hawthorne Videoactive Report Vol 2 No 85 0723
Screen 2
Tim Hawthorne Interviews Sigi Friedman (ERA) Tim Hawthorne Interviews Sigi Friedman (ERA)
Screen 3
Donatella Versace collection on Saks Fifth Avenue Donatella Versace collection on Saks Fifth Avenue
Screen 4
City of Henderson Nevada video spokesman City of Henderson Nevada video spokesman
Screen 5
Twitter in plain english Twitter in plain english
Screen 6
Jott hooks you up Jott hooks you up
Screen 7
One For Fun: Gatorade ball girl commercial One For Fun: Gatorade ball girl commercial
Home

OPINION: The Behavior We Should Be Targeting Is Our Own

Summary:

My problem with behavioral targeting is that it seems to sidestep one of the most important viewer behaviors. To see if you agree or not, I’ll need you to answer a simple question. When you skip commercials at home, are you actually skipping commercials, or, are you skipping the interruption to the program you are watching?

For the complete article, click here.

MediaPost: October 22, 2007
By Gregory Wilson

Submitted by swilcox@hawthor... on Mon, 2007-11-05 15:57.
» login or register to post comments | email this page | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket