NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Opinion: TV's Around For The Long Haul

Summary:

Just because consumers are currently watching free, short-form video does not necessarily indicate there is a viable business model to support viewing of traditional TV content online. Most of the evidence available suggests that online video content is supplementing and complimenting traditional TV content and viewing habits rather than replacing or supplanting them.

For the complete article, click here.

eMarketer: March 12, 2008
By Ben Macklin

Submitted by swilcox@hawthor... on Fri, 2008-04-04 14:18.
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