NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 90 0827 Hawthorne Videoactive Report Vol 2 No 90 0827
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KickApps: Social and Media Applications On Demand KickApps: Social and Media Applications On Demand
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MSNBC TV MSNBC TV
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Vogue.TV Vogue.TV
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One for fun: Alltel Commercial - Lemonade Stand One for fun: Alltel Commercial - Lemonade Stand

OPINION: Users Have Control, Roll With It

Summary:

When it comes to consumer-generated content, and consumers having a voice on the web, you simply can't stop it. Since you already must live with the risk, you might as well benefit from it. Jim Kaskade suggests on MediaPost that embracing social networking is the obvious answer.

For the complete article, click here.

MediaPost: January 28, 2008
By Jim Kaskade