NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
Screen 2
Stein Mart Love at First Find Stein Mart Love at First Find
Screen 3
CBS Fall Preview CBS Fall Preview
Screen 4
Marty McFly’s Closet Marty McFly’s Closet
Screen 5
HVR Blast from the Past HVR Blast from the Past
Screen 6
Back 4 the Future Back 4 the Future
Screen 7
Dear Sophie Dear Sophie
Home

Opinion: Why Retailers Need A Mobile Edge

Summary:

The very nature of the mobile phone makes it a powerful advertising medium. It is always there and always on. This means that mobile is also a brilliant way of engaging customers from other offline channels: billboards, press and direct mail, for example.

For the complete article, click here.

iMedia Connection: December 13, 2007
By Mike Baker

Submitted by info@hawthorned... on Tue, 2007-12-18 15:33.
» login or register to post comments | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket


<none>