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Opinion: Why Retailers Need A Mobile Edge

Summary:

The very nature of the mobile phone makes it a powerful advertising medium. It is always there and always on. This means that mobile is also a brilliant way of engaging customers from other offline channels: billboards, press and direct mail, for example.

For the complete article, click here.

iMedia Connection: December 13, 2007
By Mike Baker

Submitted by info@hawthorned... on Tue, 2007-12-18 15:33.
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