Opinion: Widgets Are Overrated

Count Ben Kunz among the few widget skeptics: "We knew widgets had gotten overhyped when we learned of the launch of a Widget Marketing Assn. When a marketing tool leaps from obscurity to cottage industry with its own trade group in just a few months, a bubble is surely brewing. Deep in your heart, dear marketer, you know this is true."

Business Week: March 3, 2008
By Ben Kunz