NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Opinion: Widgets Are Overrated

Summary:

Count Ben Kunz among the few widget skeptics: "We knew widgets had gotten overhyped when we learned of the launch of a Widget Marketing Assn. When a marketing tool leaps from obscurity to cottage industry with its own trade group in just a few months, a bubble is surely brewing. Deep in your heart, dear marketer, you know this is true."

For the complete article, click here.

Business Week: March 3, 2008
By Ben Kunz



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