NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
How will online TV media maketplaces change DRTV?
Screen 1
Hawthorne Videoactive Report Vol  2 No 74 0507 Hawthorne Videoactive Report Vol 2 No 74 0507
Screen 2
Introducing Google TV Ads Introducing Google TV Ads
Screen 3
Twitter + Video = Seesmic Twitter + Video = Seesmic
Screen 4
Twitter in Plan English Twitter in Plan English
Screen 5
OVGuide: Online Video Guide OVGuide: Online Video Guide
Screen 6
LEGO Universe - Trailer LEGO Universe - Trailer
Screen 7
One for Fun: Here Comes Another Bubble One for Fun: Here Comes Another Bubble

Out of Home

Out of home advertising has been around since people stood on the street between sandwich boards. Our interest, however, is in its digital incarnations -- electronic billboards, projected video, and in-store ad networks. Basically, any interactive technology that draws consumers' attention and triggers response. Browse this section to view the latest and greatest innovations. Even a few of the not-so-greatest.

Spyeglass Signage Has Creative Possibilities

Spyeglass Signage Has Creative Possibilities

More Recognized Brands Embrace Interactive Floors

More Recognized Brands Embrace Interactive Floors

RFID Chips Promise Intriguing Ad Approaches

RFID Chips Promise Intriguing Ad Approaches

AudienceGames Coming To A Theater Near You

AudienceGames Coming To A Theater Near You

The Stickiest Signage At CeBIT 2008

The Stickiest Signage At CeBIT 2008

Scion Site Lets Consumers Brand Themselves

Scion Site Lets Consumers Brand Themselves

GestureTek Screen Xtreme Invites Consumer Interaction

GestureTek Screen Xtreme Invites Consumer Interaction

Response Expo Promotes Conference With Video

Response Expo Promotes Conference With Video

Escalator Advertising Form That Follows Function

Escalator Advertising Form That Follows Function

CBS Outdoor Works Indoors As Well

CBS Outdoor Works Indoors As Well
Syndicate content