Out of Home

Snapshot is the latest bold attempt by Progressive to base policy pricing more on individual behavior than population-wide statistics. Some analysts say the device represents a leap forward for the usage-based insurance movement, one that could revolutionize the industry.

As Americans buy products, seek information, plan their social lives, and make personal and business decisions, the lines between media channels in the 21st century have become increasingly blurred, according to the third annual U.S. Media Myths & Realities survey.

The US digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “Digital Out-of-Home Media Forecast 2008-2012” from PQ Media.

According to a study by Abritron and Zoom Media & Marketing, 80 percent of people exposed to a bar's digital advertising screen remembered at least one of the four ads that played in rotation. This is impressive because: a) 80 percent is a very big number; b) the coveted youth demographic is well-represented; and c) bar patrons are often hard-pressed to recall much of anything.

Aegis forecasts a 6 per cent increase in global advertising spend for 2008 and a 4.9 per cent increase in 2009. This study also finds the highest growth in online spending.

The Adspace Mall Networks' "Today's Top Ten" program now boasts more than 450 participating retailers, which represents doubled growth from participating retailers in 2006. Adspace anticipates that number to continue to grow as the network rollout continues.

A Nielsen Media Research study of the Ripple out-of-home digital content network shows strong overall consumer satisfaction and a high level of viewer engagement with Ripple TV. Specifically, 68 percent of consumers viewed Ripple TV, while 79 percent of viewers believed Ripple TV to be a good offering for the store environment.  Dwell time in its locations averaged 11 minutes, and it also featured a high frequency of visits (averaging 11 times per month).