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Out of Home
The same sophistication that is beginning to define out-of-home ad platforms has spread simultaneously to metrics. Read here for consumer research to see if these platforms are doing their jobs.
Tim's Pick:
Outdoor Ad Industry Finally Gets Its Improved Metrics
Summary: The outdoor industry, like all traditional media, suffered a difficult 2009 -- full-year ad revenues were down 15.6% to $5.9 billion, a $1.2 billion drop from 2008, according to the Outdoor Advertising Association of America. But outdoor executives are banking on 2010 to become a rebound year not just in economic confidence but in accountability too.
Submitted by DeeDee Banks on Thu, 2010-04-22 02:41.
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Tim's Pick:
Arbitron Launches ARB-TV To Measure Out-of-Home
Summary: Arbitron said Tuesday that it would use its Portable People Meter technology to launch a new service tracking exposure to out-of-home video networks. The offering, tabbed ARB-TV, aims to provide advertisers with some insight into consumption patterns of the burgeoning place-based networks.
Submitted by DeeDee Banks on Thu, 2009-06-25 19:03.
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Tim's Pick:
Myths About Online Retail Marketing
Summary: It's never been more important for stores and web teams to work together, driving growth and opportunity for the total brand. I spent the first 10 years of my career in retail planning and design and the last 15 in digital marketing and e-commerce. And I am surprised to still overhear oft-outdated assumptions being made about the web -- so here goes my attempt to debunk them.
Submitted by DeeDee Banks on Tue, 2009-03-10 16:07.
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Summary: As Americans buy products, seek information, plan their social lives, and make personal and business decisions, the lines between media channels in the 21st century have become increasingly blurred, according to the third annual U.S. Media Myths & Realities survey.
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Summary: The US digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “Digital Out-of-Home Media Forecast 2008-2012” from PQ Media.
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Summary: According to a study by Abritron and Zoom Media & Marketing, 80 percent of people exposed to a bar's digital advertising screen remembered at least one of the four ads that played in rotation. This is impressive because: a) 80 percent is a very big number; b) the coveted youth demographic is well-represented; and c) bar patrons are often hard-pressed to recall much of anything.
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Summary: Aegis forecasts a 6 per cent increase in global advertising spend for 2008 and a 4.9 per cent increase in 2009. This study also finds the highest growth in online spending.
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Summary: The Adspace Mall Networks' "Today's Top Ten" program now boasts more than 450 participating retailers, which represents doubled growth from participating retailers in 2006. Adspace anticipates that number to continue to grow as the network rollout continues.
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Summary: A Nielsen Media Research study of the Ripple out-of-home digital content network shows strong overall consumer satisfaction and a high level of viewer engagement with Ripple TV. Specifically, 68 percent of consumers viewed Ripple TV, while 79 percent of viewers believed Ripple TV to be a good offering for the store environment. Dwell time in its locations averaged 11 minutes, and it also featured a high frequency of visits (averaging 11 times per month).
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Summary: Retailer GameStop has been using Channel M to create GameStop TV, an in-store video network that plays in its video game stores. Nielsen has studied its impact, and confirmed once again that point-of-sale video can really sway customers. 79 percent of the network's viewers recalled at least one advertised product, and better still, advertised products enjoyed sales spikes of 19 to 36 percent.
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Submitted by skelley@hawthor... on Wed, 2007-01-24 15:21.
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Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
