Out of Home

In its first campaign since hiring ArnoldNYC as its creative advertising agency, the Jacksonville, Fla.-based retailer adopts a mosaic format through the integrated effort, which includes digital, social media, print and radio. A television commercial that begins running on Monday shows real Stein Mart customers (who were recruited through Facebook and other sources) talking about their favorite merchandise.

Nike's Tinker Hatfield not only designed the original shoe concept for the film, he made it a reality 23 years later. Also: here's why the MAG doesn't have power laces.

The teaser campaign is part of an elaborate marketing plan for Wrigley 5 gum. Wrigley introduced the brand in 2007 to try to bring teens and young adults back to chewing gum. The company was acquired by Mars Inc. in 2008. The gum maker's game, dubbed "The Human Preservation Project," claims to be recruiting players to take part in virtual experiments to save the human race by maintaining sensory experiences.

British grocers Tesco Plc (TSCO) and Ocado Group Plc (OCDO) said they started trials of virtual shopping walls, where shoppers can browse images of products and order them using applications on their mobile phones.

Digital out-of-home technology firm rVue is launching a new direct marketing platform, rVue Direct, with smartphone interactivity that allows marketers to offer consumers real-time, location-based Groupon-style deals and special offers.

The annual conference, hosted by the women-focused blog and advertising network of the same name, was held at the San Diego Convention Center last weekend. In the same venue that Hollywood took over a few weeks ago to court the geek crowd at Comic Con International, companies like Jimmy Dean, Twizzlers, and HTC erected large booths, held cook offs and other events, and handed out schwag by the bagful.

When you check-in at a business with other mobile apps like Foursquare, you don't actually have to be in the store. That's because the GPS technology in most phones is not very accurate. You can just be driving by a business when you check-in, for example.

Nothing is more frustrating than losing battery on your phone. VitaminWater wants to answer our calls of frustration with their latest interactive campaign.

"Talk to Me," the latest exhibit from the Museum of Modern Art includes nearly 200 pieces of interactive art. To kick off the show, New York's venerable museum partnered with gaming magazine Kill Screen to produce an Arcade party highlighting some of the most artful creations in the world of video games.

Ratcheting its "Oh Yes We Did" brand transformation campaign up another notch, Domino's Pizza is now posting comments from customers on a 125-foot-wide electronic billboard in New York City's Times Square.