HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Out of HomeThis section includes both stories and illustrations of digital out-of-home advertising. Applications vary between the highly targeted and relevant to those that seem to be more about the format than the product. No real surprise though -- it's a natural part of a medium's maturation. Waaay Back To The Future: Nike's 23-Year Journey To Make McFly's Shoes Real
Submitted by sclarke@hawthor... on Wed, 2011-09-14 00:46.
Exclusive Tour Of Tesla's Showroom With Apple's Retail Guru
Submitted by sclarke@hawthor... on Sat, 2011-04-16 21:26.
Escalator Advertising Joins the List of Outlier DOOH TechnologyTim's Pick:
Escalator Advertising Joins the List of Outlier DOOH Technology
Submitted by DeeDee Banks on Fri, 2010-12-03 22:44.
Summary: Clear Channel Airports is bringing escalator advertising to O’Hare International Airport in Chicago. The new ad offering, Handrail, makes use of “valuable and unexpected space,” providing advertisers with a high-impression frequency that reaches mass audiences at targeted locations, Clear Channel Airports says. (via MediaBuyerPlanner). Report: Retailers Wild For FacebookTim's Pick:
Report: Retailers Wild For Facebook
Submitted by DeeDee Banks on Fri, 2010-12-03 20:20.
Summary: Retailers are head over heels for Facebook, according to research from Media Logic. "It is not hyperbole to say that Facebook may be to this century what TV was to the last," said Ronald Ladouceur, EVP and executive creative director of Media Logic. "In 2010, owned media came of age, and is now set to rival paid media for primacy." EyePet Delivers Creative, Interactive Augmented Reality Gaming, Now Available for the PSP®
Submitted by sclarke@hawthor... on Wed, 2010-11-10 02:50.
Outdoor Ad Industry Finally Gets Its Improved MetricsTim's Pick:
Outdoor Ad Industry Finally Gets Its Improved Metrics
Submitted by DeeDee Banks on Thu, 2010-04-22 02:41.
Summary: The outdoor industry, like all traditional media, suffered a difficult 2009 -- full-year ad revenues were down 15.6% to $5.9 billion, a $1.2 billion drop from 2008, according to the Outdoor Advertising Association of America. But outdoor executives are banking on 2010 to become a rebound year not just in economic confidence but in accountability too. Arbitron Launches ARB-TV To Measure Out-of-HomeTim's Pick:
Arbitron Launches ARB-TV To Measure Out-of-Home
Submitted by DeeDee Banks on Thu, 2009-06-25 19:03.
Summary: Arbitron said Tuesday that it would use its Portable People Meter technology to launch a new service tracking exposure to out-of-home video networks. The offering, tabbed ARB-TV, aims to provide advertisers with some insight into consumption patterns of the burgeoning place-based networks. Openad.net - The World's Biggest Creative DepartmentOpenad.net - The World's Biggest Creative Department
Submitted by sclarke@hawthor... on Wed, 2009-04-22 19:17.
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