Out of Home

Eager to associate itself with what it sees as the cool crowd-or in the words of the import brand, "independent thinkers"-Beck's has launched the "Green Box Project," an ongoing campaign that has commissioned works from designers, musicians, and other creative professionals, and will showcase them in seven cities across the U.S. and Europe. The twist: Rather than hanging the pieces in traditional galleries, Beck's is presenting them in augmented reality installations-a series of 30 glowing 6.5-foot cubes that viewers must unlock with smartphones in order to "reveal" the work that's hidden inside. Like the brewer's bottle, each box is green.

Snapshot is the latest bold attempt by Progressive to base policy pricing more on individual behavior than population-wide statistics. Some analysts say the device represents a leap forward for the usage-based insurance movement, one that could revolutionize the industry.

Today we bring you Immersive Labs, a New York-based advertising technology startup that produces dynamically tailored ad messages to passerby. The anonymous facial detection is nuanced enough to parse ads by gender, age, distance, attention time and gaze, weather, time of day, and day of week. The technology is invisible to the viewer and works one-on-one or with crowds.

Everyone loves loyalty points. But it's often a pain to get them because different companies all have their own programs that require you to remember numbers. Topguest's goal is to unify that experience by letting you earn points simply by checking-in on social networks like Foursquare and Facebook. And now they're adding a new layer to the mix: Instagram photos.

Digital technology could eventually make coupon-clipping with scissors a quaint oddity. And manufacturers are willing to make clipping easier, but not too easy: they don't want to reduce prices for customers who'd buy a product anyway.

Clear Channel Airports is bringing escalator advertising to O'Hare International Airport in Chicago. The new ad offering, Handrail, makes use of "valuable and unexpected space," providing advertisers with a high-impression frequency that reaches mass audiences at targeted locations, Clear Channel Airports says.