Outdoor

British grocers Tesco Plc (TSCO) and Ocado Group Plc (OCDO) said they started trials of virtual shopping walls, where shoppers can browse images of products and order them using applications on their mobile phones.

When you check-in at a business with other mobile apps like Foursquare, you don't actually have to be in the store. That's because the GPS technology in most phones is not very accurate. You can just be driving by a business when you check-in, for example.

Ratcheting its "Oh Yes We Did" brand transformation campaign up another notch, Domino's Pizza is now posting comments from customers on a 125-foot-wide electronic billboard in New York City's Times Square.

Holy Cow becomes Holy Roller! Sure Ben & Jerry's, the progressive ice cream company that has built its notoriety on superpremium quality ice cream containing big swirls and chunks, with a solid foundation of activism at its core, is bringing free scoops of Ben & Jerry's to Miami. And what's more Miami than taking it to the streets?

Today we bring you Immersive Labs, a New York-based advertising technology startup that produces dynamically tailored ad messages to passerby. The anonymous facial detection is nuanced enough to parse ads by gender, age, distance, attention time and gaze, weather, time of day, and day of week. The technology is invisible to the viewer and works one-on-one or with crowds.

Partnering with Tronic the billboard sits near the entrance to the Holland Tunnel and reads, ‘Today I'm Feeling _____'. Using a the GoldRun GPS augmented reality app, passerbys or drivers stuck in traffic can see if the billboard is happy or sad or, whether it feels like dancing or cheering on its favorite team.

Pepsi Co is borrowing from the interactive vending machine model in a new campaign it is testing in several cities. It has installed 1,500 of its so-called Dream Machine interactive kiosks in more than 20 states to date. The kiosks do more than accept recycled bottles and cans. They also offer discounts and coupons at places like Dominos, Johnny Rockets, and Marriott hotels in exchange, Fast Company explains.

The Walt Disney Studios collaborated with the National Academy of Engineering (NAE) to co-create a highly interactive exhibit at the USA Science & Engineering Festival, which will take place on the National Mall in Washington, D.C., October 23-24, 2010, from 10 a.m.-5:30 p.m. each day. The hands-on experience blends themes from the upcoming major motion picture "TRON: Legacy" with the NAE's Grand Challenges for Engineering.