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Outdoor Ad Industry Finally Gets Its Improved MetricsTim's Pick:
Outdoor Ad Industry Finally Gets Its Improved Metrics
Submitted by DeeDee Banks on Thu, 2010-04-22 02:41.
Summary: The outdoor industry, like all traditional media, suffered a difficult 2009 -- full-year ad revenues were down 15.6% to $5.9 billion, a $1.2 billion drop from 2008, according to the Outdoor Advertising Association of America. But outdoor executives are banking on 2010 to become a rebound year not just in economic confidence but in accountability too. » login or register to post comments | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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