Overview

Tim's Pick: Apple's IPad a Great Example of Divergent Thinking

Summary: What's the difference between an iPad and a tablet computer? Well, you might be thinking, an iPad is a tablet computer.

 

Not exactly. If I remember correctly, a tablet computer was a laptop computer with a screen that doubled as an electronic notepad.

Tim's Pick: 10 Trends That Are Shaping Global Media Consumption

Summary: While we've been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming. This is as true for TV and newspapers (newspapers!) as it is for online video and mobile phones, the latter of which is poised to become the most ubiquitous media device in history.

Tim's Pick: Timeshifting TV Viewers Shifting Up Fast

Summary: According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers.

Tim's Pick: Timeshifting TV Viewers Shifting Up Fast

Summary:

According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers.

According to the research, the amount of television viewing in the U.S. remains high. In the second quarter of 2010, the average person watched more than 143 hours of television per month. This average is essentially flat compared to the same period a year ago.

 

Tim's Pick: Microsoft TV? Another bad idea that's D.O.A.

Summary:

Tim's Pick: Is That 'House Hunters,' or an Ad From Chevy?

Summary: Fans of HGTV's flagship "House Hunters" program may have been surprised in recent weeks to see Chevrolet commercials that look a lot like the show itself. In three 60-second spots that spanned the commercial breaks during "House Hunters," the ads depict consumers making a choice among three different vehicles -- one of them, of course, a Chevrolet.

Tim's Pick: Nielsen: Americans Saw 1.5 Million Ads, Spending Hits $4B

Summary: The Nielsen Company says the number of individual political TV messages grew by 5% or 70,000 in October 2010 versus the same time period two years ago -- the presidential election -- and more than twice its five-year average.

Tim's Pick: 'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Seven Nets With Many More On Deck

Summary: The marketplace of out-of-home video networks continues to expand, and if Nielsen Co. has anything to say about it, it will be researched, planned, bought and posted like another extension of the traditional TV advertising marketplace. That's the underlying premise behind Nielsen's so-called "Fourth Screen Report," a quarterly series of studies measuring the burgeoning place-based video marketplace in a way that can be compared with conventional TV audience impressions, so that advertisers and agencies can plan it as an extension of their TV advertising mix.

Tim's Pick: The Case For Apps As Core Digital Strategy

Summary:

Way back in the olden days, a brand needed to establish itself digitally through the launch and management of a website, the core digital presence where a brand could engage with consumers.  Shift forward to 2008, when digital brand presence expanded to include Facebook and possibly even Twitter as social media increased in importance.  Now in 2010, and as we look forward to 2011, the question arises whether the requirements are increasing again to include apps, which are now morphing into their very own cross-platform opportunity.

Tim's Pick: Fox Calls Google 'Footprint Too Small' for TV

Summary: Digging a deeper hole for Google's Web TV ambitions, Fox just decided to take its content and go home.  Following blackouts from ABC, CBS and NBC, Fox was GoogleTV's only remaining network partner.