Paid Product Placement May Get A Reprieve

The government officials who've been looking at product placement look like they're granting a reprieve. FCC Chair Kevin Martin said the commission as a whole does not support strict regulation. General advertisers would be thrilled to remain exempt from burdensome disclosures, but DRTV marketers are right to look puzzled. They have to slap up disclaimers both early and often. This seems more than a little discriminatory.

The Hollywood Reporter: March 5, 2008
By Brooks Boliek