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The teaser campaign is part of an elaborate marketing plan for Wrigley 5 gum. Wrigley introduced the brand in 2007 to try to bring teens and young adults back to chewing gum. The company was acquired by Mars Inc. in 2008. The gum maker's game, dubbed "The Human Preservation Project," claims to be recruiting players to take part in virtual experiments to save the human race by maintaining sensory experiences.

For the next six months, the coffee and pastries sold by Dunkin' Donuts will be featured in the Sims Social Facebook game to be introduced on facebook.com by Electronic Arts. Financial terms of the deal are not being disclosed.

Rally Marketing Group is acquiring PassionFruit Games, a developer of casual video games aimed at female gamers. The agency points to importance of female shoppers to its client base as one reason as well as the growing numbers of casual female gamers. Female fans make up 40% of all video game players, according to the Entertainment Software Association, with women over the age of 18 representing a significantly greater portion of the game-playing population (33%) than boys age 17 or younger (20%).

Apple CEO Steve Jobs unveiled the thinnest, lightest Mac laptop yet with features borrowed from iPhones and iPads, hoping to grab more market share from Microsoft's Windows PCs. It is designed to replicate the versatility of popular devices like the iPhone and iPad on its venerable computer line, and will incorporate Facetime video chats and an apps store.

IBM is starting an online video game that simulates business and city problems and provides different technologies to solve them, aiming to boost sales of services and software.

Ion Television, a general entertainment network that claims to reach over 98 million US households via cable, satellite and the TV stations of its parent company, Ion Media Networks, has launched an interactive microsite to accompany the primetime crime drama series, "Without a Trace."

(Media-Newswire.com) - Espoo, Finland - "Heroes" creator Tim Kring and Nokia today unveiled Conspiracy For Good ( CFG, www.ConspiracyForGood.com ), an inaugural movement that blends online and real-world tasks to effect social change through audience participation. CFG combines Kring's original storytelling ( www.ConspiracyForGood.com/about ) and Nokia's Ovi platform ( www.ovi.com ) to create a dramatic, fictional experience using interactive theatre, mobile and alternate reality gaming ( ARG ), music and physical participation to do good in the world.

We know that foldable, roll-up video displays are coming sometime in that Jetsons future. Everyone with any foresight can sense that the iPad is just the first iteration of large, portable screens that ultimately we can wind up into a cylinder and pop into the raincoat pocket.

Lego embedded technology on the side of their packaging to give shoppers an idea of what the kit inside can produce. The boxes interface with kiosks in Lego stores. Shoppers hold up the box and code activates the augmented reality feature, displaying a 3D model of the Lego kit.

Augmented reality specialist, Total Immersion, contacted [itvt] Tuesday to let us know that it has been tapped by the Discovery Channel and the latter's media agency, PHD, to develop an interactive augmented reality game to promote the sixth season of the action-documentary series, "Deadliest Catch."