NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Peekaboo, I See You

Summary:

It sounds a little creepy, but effective. The content on a Web site that prompts people to open their wallets and spend more than $2,500 to design a closet showcasing Jimmy Choo shoes and Tory Burch shirts should give marketers a confidence boost by providing the tools to target very specific consumers.

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