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Pharma Mobile Apps: Prescription for Boosting Success

Summary:

Pharmaceutical marketers today are rushing to build mobile apps at a record pace. Since apps are relatively new for pharma, too often they're merely the shiny, new toy every brand wants. However, a disciplined strategic approach can quickly boost the likelihood of success.

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2011-08-31 02:07.
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