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Pharmaceutical Sales via Direct Marketing to Reach $10.6B in 2008

Summary:

A recent DMA report forcasts total direct marketing sales from pharmaceutical companies at $10.6 billion in 2008 and $15.2 billion in 2012. The report estimates a total return of over $10 for each $1 spent.

For the complete article, click here.
Submitted by skelley@hawthor... on Fri, 2008-04-25 21:03.
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