Hawthorne Videoactive Report Vol 2 No 100 01126
|
|
||||||
| NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct | ||||||
| HOME ABOUT VIDEOACTIVE VIDEOACTIVE THEATRE HAWTHORNE DIRECT DRTV SUBMIT CONTENT ABOUT US | ||||||
|
Screen 1 Screen 2
Screen 3
Screen 4
Screen 5
Screen 6
Screen 7
|
|
|
Playstation 3 Open Platform Could Enable In-Game Ad BlitzSummary: Sony is opening up its in-game advertising platform -- likely providing a boost to the already-burgeoning $400 million in-game-ad market and sparking a battle among the three key players who sell these ads. The maker of the PlayStation3 system will offer an open platform, meaning in-game-ad-serving companies Double Fusion, IGA and Google-owned AdScape all will be able to sell ads in games that run on PS3. For the complete article, click here.Advertising Age: February 25, 2008 » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
Web Logs
