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Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds

Tim's Pick: Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds

Summary: Based on click-through rates, pre-roll video ads are 8-25 times more effective than in-banner ads, according to new data from Web video company BBE.


The study analyzed data from over 2 billion impressions, and virtually all of the online video ad campaigns -- both streaming pre-roll and in-banner -- that ran on BBE's network in 2008.

 

Submitted by DeeDee Banks on Thu, 2009-06-18 20:24.
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