NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user
Screen 2
American Greetings Mobile E-cards American Greetings Mobile E-cards
Screen 3
Dockers ’Men Without Pants’ Dockers ’Men Without Pants’
Screen 4
Virtual Pilgrimage Virtual Pilgrimage
Screen 5
foursquare foursquare
Screen 6
Pathways to Housing Vitural Homeless Pathways to Housing Vitural Homeless
Screen 7
Old Spice’s Viral Super Bowl Hit Old Spice’s Viral Super Bowl Hit
Home

Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds

Tim's Pick: Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds

Summary: Based on click-through rates, pre-roll video ads are 8-25 times more effective than in-banner ads, according to new data from Web video company BBE.


The study analyzed data from over 2 billion impressions, and virtually all of the online video ad campaigns -- both streaming pre-roll and in-banner -- that ran on BBE's network in 2008.

 

Submitted by DeeDee Banks on Thu, 2009-06-18 20:24.
» login or register to post comments | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket