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Pre-Roll Online Video Ads Work, Break Media Study Shows

Summary:

The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87 percent, and 77 percent viewed campaigns with overlay ads for at least 15 seconds.

For the complete article, click here.

Beet.TV

Submitted by skelley@hawthor... on Mon, 2008-08-18 16:45.
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