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Pre-Roll Video: A How-To Guide

Summary:

For creative, the best online video campaigns use original, Web-only ads that are designed to elicit response.  Repurposed or edited :30s from television were a good starting point a couple of years ago, but there's no excuse for not developing online-only spots today.

For the complete article, click here.

MediaPost's VideoInsider
by Eric Franchi

Submitted by skelley@hawthor... on Mon, 2008-06-09 14:02.
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