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Pre-Roll Video Advertising Gets a Boost from 3 Research Studies

Summary:

Pre-roll video ads' effectiveness and user acceptability is getting a boost from 3 different research studies this week. Results were released by Break/Panache and Tremor Media and by Jupiter Research, which focused on the European market. Taken together, they are an encouraging sign for the many broadband video providers who have chosen ad-supported over paid as their business model of choice.

For the complete article, click here.

VideoNuze
by Will Richmond

Submitted by skelley@hawthor... on Fri, 2008-08-22 21:21.
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