PredictAd Drops Contextual Ads Within Search Box

Online advertising makes enough money that it's doing a lot of things right. But the fly in the ointment is the very same one afflicting television, radio and billboards: how do you get viewers to notice? Israel's PredictAd thinks it has an answer in its new PredictAdPlus program--a local site search engine that returns ad results right as you type in your search terms. Among the auto-complete search suggestions that pop-up, so does a contextual ad link-right where your eyes are engaged. A pretty clever idea. For now it's all text, but video's the obvious next step.

Tech Crunch: March 4, 2008
By Roi Carthy