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Premium Content Providers Are Backing Away From Ad Networks

Summary:

Jason Calcanis states his opinion quite bluntly: ad networks are for losers. And he isn't alone in this thought. Calcanis says "This ESPN quote says it all: ‘the use of ad nets diminishes the value of their brand and content by spreading it so widely, ultimately threatening existing relationships with advertisers.'"

For the complete article, click here.

Silicon Alley Insider: March 24, 2008
By Jason Calacanis

Submitted by info@hawthorned... on Fri, 2008-03-28 16:30.
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