Product Placement

Heineken USA is taking "The Date" to theaters nationwide and partnering with the IFC Network for a show that details the making of the long-form spot.

The teaser campaign is part of an elaborate marketing plan for Wrigley 5 gum. Wrigley introduced the brand in 2007 to try to bring teens and young adults back to chewing gum. The company was acquired by Mars Inc. in 2008. The gum maker's game, dubbed "The Human Preservation Project," claims to be recruiting players to take part in virtual experiments to save the human race by maintaining sensory experiences.

Starbucks on Friday pulled the plug on the almost month-old social experiment where a mobile developer released an image of his iOS app Starbucks card and was inviting anyone to save it to their phone and use it to purchase drinks.

Victoria's Secret has incorporated the high-flying Internet radio station Pandora in its latest mobile campaign promoting its new Heartbreaker push-up plunge bra. The two mobile banner ads are running within Pandora's iPhone app, Mobile Marketer writes.

Having just announced its phasing in of healthier Happy Meals, McDonald's is making sure nutritional elements are included in its massive, global promotions tying in with the new "The Smurfs" movie. The promotions also tie in an eco-friendly theme.

Ratcheting its "Oh Yes We Did" brand transformation campaign up another notch, Domino's Pizza is now posting comments from customers on a 125-foot-wide electronic billboard in New York City's Times Square.

The mobile campaign included an iPhone app that let users merge their personal photos with safari scenes from the film. They could unlock new capabilities by sharing these on Facebook.

Burger King teamed up with DirecTV for their "Whopper Lust" campaign -- a channel that viewers can watch burgers spin and get rewarded with Whoppers.

Beginning Thursday, May 19, Starbucks is hosting a Gaga-themed scavenger hunt across its digital properties from Facebook to Twitter to Foursquare. Followers are able to track her exploits and ferret out clues. The top winner gets special access to a Lady Gaga concert during her 2012 world tour.

Changes appears to be on the horizon for marketers using digital media and advertising strategies to target children, as illustrated by a recent string of unrelated events: the outcry over children running up tabs on Smurf Village app; the Federal Trade Commission's recent guidance on advertising to children, including online advertising, and most recently, a new emphasis by Apple on keeping iAds out of apps for children.