NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Providers

Mobile service carriers and ad networks are developing new platforms and models at a breakneck pace. Here's where you keep up with the latest and discover what marketing vistas may open.

YuMe Goes Mobile: Buys Appealing Media

Summary:

With Appealing Media, YuMe gets an impressive client list, including ESPN, IPC Media, Bauer Media and Universal McCann. For these and other clients, Appealing Media has executed campaigns across native apps, touch Web and mobile Web properties.

Nokia's Microsoft Deal Could Drive Mobile Ad Growth

Summary:

Nokia has thrown in the towel in the smartphone operating system race, choosing Microsoft's Windows Phone 7 platform to power the majority of its new handsets in a partnership that could significantly accelerate the growth of the newly launched platform.  

Manifest Destiny: Facebook Job Postings Point To Mobile Expansion

Summary:

Whether Facebook actually introduces its own branded smartphone in 2011 or not, mobile is likely to be a growing focus for the company next year. With more than 200 million people already connecting to Facebook via mobile in some fashion, the audience obviously is already there.

Total Recall: How Mobile Photos Will Shape the Future of Marketing

Tim's Pick: Total Recall: How Mobile Photos Will Shape the Future of Marketing

Summary:

In the 1995 film Johnny Mnemonic, the title character, played by Keanu Reeves, has a cybernetic brain implant that stores vast amounts of data. Today, we all have this capacity, but the mechanism is in our hands, not our heads. Smartphones are helping us become, well, smarter – both expanding our memories and giving us access to the web's collective knowledge.

The Other App Store

Tim's Pick: The Other App Store

Summary:

Independent app store GetJar yesterday announced hitting more than 100 million downloads of the Facebook app it offers across multiple handsets and mobile platforms. That figure says as much about GetJar's expansion as about Facebook's growth on mobile devices.

CHOW Talks Turkey with CHOW Thanksgiving Dinner Coach App

Summary:

Stressing over how to prepare the Thanksgiving turkey? There’s an app for that: CHOW Thanksgiving Dinner Coach, from CBS Interactive’s CHOW, which is available for the iPhone and iPod Touch, free-of-charge.

Apple touts iPad-inspired Mac laptop

Summary:

Apple CEO Steve Jobs unveiled the thinnest, lightest Mac laptop yet with features borrowed from iPhones and iPads, hoping to grab more market share from Microsoft's Windows PCs. It is designed to replicate the versatility of popular devices like the iPhone and iPad on its venerable computer line, and will incorporate Facetime video chats and an apps store.

Microsoft wants to take over your car

Summary:

Software giant Microsoft already provides systems for Ford, Kia and Fiat, and now it wants to improve in-car connectivity with Windows Embedded Automotive 7. The new system can control the car's stereo, connect music players via Bluetooth and sync with smartphones to access phone contacts and calendars.

FanVision Gadget Makes Debut in Some N.F.L. Stadiums

Summary:

For football spectators, a device called FanVision might be nirvana - or it might turn them into stadium versions of zombies who stumble down streets staring mesmerized at their BlackBerrys.

Apple Hires Wireless Payment Guru, Prepare for iPhone Credit Cards

Tim's Pick: Apple Hires Wireless Payment Guru, Prepare for iPhone Credit Cards

Summary:

Apple's hired an expert in near-field communications to be its new product manager for mobile commerce. This is big news, in ways you may not immediately grasp: Propelled by Apple's cachet and iPhone's appeal, wireless payment tech may now be about to sweep over the world.

 

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