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Hawthorne Videoactive Report Vol 2 No 100 01126

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YouTube Sponsored Videos

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Samsung: 42 good things

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Volkswagen can handle it

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Digital Drag Race

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TroopTube

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Lumberjack

Publicis CEO Discusses Future Of Digital Advertising

Summary:

The undercurrent of panic at big agencies is palpable, as is the hunger for fresh approaches. How Publicis is attacking this reality is a case study for the industry -- and a saga of unexpected self-discovery. The rising stars across Madison Avenue are the folks who can best target consumers, deliver tailored messages, and analyze performance. The joyless granularity that once made direct marketing, digital's forebear, the lowest caste in advertising, has come out on top.

For the complete article, click here.

Fast Company: December 2007
By Linda Tischler

Submitted by info@hawthorned... on Mon, 2007-12-17 16:55.

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