NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Put Down The Phone; Pick Up The TV Remote

Summary:

Sometime in the months ahead, somewhere in the United States, someone watching TV will reach for the remote control and - for the first time - order a pizza using only the buttons on the remote. No need to rise off the couch or reach for the phone.

For the complete article, click here.

The Tampa Tribune
by Richard Mullins