NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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QVC Doubles As DRTV Test Lab

Summary:

With annual sales totaling more than $7 billion and an audience of more than 160 million households worldwide, QVC is not just the leader in home shopping networks, it's one of the world's largest retailers. And in becoming so, it has had an undeniable influence on the world of DRTV.

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DM News: December 14, 2008
By Douglas Quenqua