NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Report: Ad Execs Stymied by DVR Ad Skipping

Tim's Pick: Report: Ad Execs Stymied by DVR Ad Skipping

Summary: A new study issued by the DVR Research Institute suggests that advertising executives have a keen understanding of the threat posed by time-shifting devices yet are uncertain about what they can do to counteract ad-skipping.
Submitted by DeeDee Banks on Wed, 2009-07-01 16:26.
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