Hawthorne Videoactive Report Vol 2 No 100 01126
|
|
||||||
| NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct | ||||||
| HOME ABOUT VIDEOACTIVE VIDEOACTIVE THEATRE HAWTHORNE DIRECT DRTV SUBMIT CONTENT ABOUT US | ||||||
|
Screen 1 Screen 2
Screen 3
Screen 4
Screen 5
Screen 6
Screen 7
|
|
|
Requirements Falling Into Place For Mobile TV Surge?Summary: Mobile TV--it could have 210 million viewers and global earnings of $11.7 billion by 2011. But while transforming promise to profit is acknowledged to be a challenge, the service characteristics of personalization and convenience, driven by video convergence and supported by original value-added products, can create the compelling experience that's imperative to switch on and retain a loyal audience for mobile TV. The fundamental building blocks for mobile TV-standards and content-are falling into place. For the complete article, click here.TV Week: March 23, 2008 » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
Web Logs
