Hawthorne Videoactive Report Vol 2 No 91 0903
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RFID Tags Could Usher In Personal SignageSummary: People have discussed ad applications for RFID tags for some time, and they may be getting closer. Consider a YouTube clip titled "RFID in Mirror." RFID stands for radio frequency identification, small electronic tags manufacturers and retailers attach to products. The mirror in this case is being used for a party, but imagine it reading tags from a clothing store. You could program the signage to advertise related accessories. How relevant is that? And there's no better time to make a pitch than at the point of the sale (POS to you acronym lovers). For the complete article, click here.YouTube: March 24, 2008 » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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