NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user
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American Greetings Mobile E-cards American Greetings Mobile E-cards
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An Augmented Reality BART experience with Junaio An Augmented Reality BART experience with Junaio
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Apple iPad Ad Apple iPad Ad
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30 Rock Dr. Pepper Commercial 30 Rock Dr. Pepper Commercial
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Hot Wheels Custom Motors Cup Challenge Hot Wheels Custom Motors Cup Challenge
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Old Spice’s Viral Super Bowl Hit Old Spice’s Viral Super Bowl Hit

Rich media with video leads purchase intent

Tim's Pick: Rich media with video leads purchase intent

Summary:

On average, rich media formats are the most successful at driving purchase intent, according to a study by Double Click.